Only 6% of shoppers define loyalty as shopping at one retailer for all their needs1
56% indicate that "value for the money" is a big factor that impacts their loyalty2
Many retailers are left wondering how to earn consumers’ dollars and improve retention in today’s understanding of ‘loyalty’.
The truth is, pricing is more important than ever in growing loyalty. Now science can help retailers offer truly targeted pricing and promotions that will delight customers and keep them coming back.