Italian retailer invests in AI platform to deliver localized pricing strategies at scale
ALPHARETTA, GA. — 15 October, 2024 — Revionics, an Aptos Company and provider of retail pricing, promotion, markdown and advanced analytics solutions, announced today that Italian retailer Coop Alleanza 3.0 has selected Revionics’ AI-powered price optimization solution. Once deployed, the solution will allow Coop Alleanza 3.0 to make localized pricing decisions with increased speed and more optimal results.
With a presence across eight regions in Italy, Coop Alleanza 3.0 is the largest Italian consumer cooperative and one of the largest cooperatives in Europe. In total, Coop Alleanza 3.0 has over 2.2 million members. Within the cooperative model, Coop Alleanza 3.0’s members are its owners. Its mission is to offer members convenient and quality services and products every day.
As Coop Alleanza 3.0 expanded its reach across Italy, now operating almost 350 stores, its internal teams wanted to take advantage of all the possibilities of AI and pricing automation and review the company’s processes in the pricing area.
“For Coop Alleanza 3.0, it is essential to offer its members convenient prices, while respecting the consumption habits and values of the territory in which the cooperative operates,” said Luca Girotti, Group CIO and Head of Process Innovation at Coop Alleanza 3.0. “Making pricing decisions across the various sales channels and for the entire assortment without the assistance of a powerful digital tool is an extremely time-consuming process, one that can put a strain even on the most efficient team. For this reason, we undertook in-depth research to identify a market solution that met our needs.”
To find the right solution, Coop Alleanza 3.0 evaluated numerous pricing software vendors and ultimately selected Revionics.
“Revionics’ advanced AI models and proven solutions, the expertise of its team, and the positive feedback from other Revionics clients were key inputs in our decision,” Girotti said. “We also saw synergies in the fact that Revionics’ solutions are available on Google Cloud Marketplace, since Coop Alleanza 3.0 works closely with Google Cloud for digital transformation,” added Andrea Furegon, Head of Commercial Applications at Coop Alleanza 3.0.
“We appreciated that Revionics’ SaaS solutions are built on Google Cloud’s core infrastructure, BigQuery data analytics and machine learning platform,” Girotti added. “With Revionics’ pricing software and our Google Cloud partnership, we continue to modernize our business in ways that benefit our members and our position in the Italian retail market.”
“Revionics' modern application architecture has allowed simple integration with the heterogenous Coop Alleanza 3.0 custom systems running both on premises and on Google Cloud Platform, allowing the overall implementation time to be reduced and safeguarding the investments already made by the Cooperative,” Furegon said.
Coop Alleanza 3.0 has chosen to undergo its digital transformation on Google Cloud in order to leverage its extensive capabilities to handle infrastructure, data and artificial intelligence with security at its core, and taking advantage of the Google Cloud regions available in Italy, maintaining a strong attention to a sustainable approach. The choice of Revionics on Google Cloud will further enable this ongoing transformation.
According to Scott Zucker, General Manager at Revionics, an Aptos Company, Coop Alleanza 3.0’s selection of Revionics reflects a larger trend of retailers embracing data-driven strategies and automation.
“Without the use of advanced technologies, it can be very difficult for large retailers to update their prices fast enough to account for shifting consumer expectations, market trends and competitive offers,” said Zucker.
“With Revionics’ industry leading AI-based price optimization, Coop Alleanza 3.0 can enhance its price image, improve operational efficiency and stay competitive in an increasingly dynamic market. We are pleased to welcome Coop Alleanza 3.0 as one of Revionics’ newest clients.”
About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.
Revionics and Aptos are registered trademarks of Revionics, LLC and Aptos, LLC, respectively. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.